Privacy Policy
At Auralith — Find Your Aura ✨ — we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how your information is collected, used, and shared when you visit or make a purchase from auralith.co.in.
Personal Information We Collect
When you visit our Site, we automatically collect certain information about your device, including:
- web browser details,
- IP address,
- time zone,
- cookies installed on your device,
- pages or products viewed,
- referral sources,
- and how you interact with the Site.
This information is referred to as Device Information.
Technologies We Use
We collect Device Information using the following technologies:
Cookies
Cookies are small data files stored on your device that help improve your browsing experience and website functionality.
To learn more about cookies or disable them, visit:
All About Cookies
Log Files
Log files track actions on the Site and may collect:
- IP address,
- browser type,
- internet service provider,
- referring/exit pages,
- and date/time stamps.
Web Beacons, Tags & Pixels
These are electronic tracking technologies used to understand browsing behavior and improve user experience.
Order Information
When you make or attempt to make a purchase through our Site, we may collect:
- name,
- billing address,
- shipping address,
- payment information,
- email address,
- and phone number.
This information is referred to as Order Information.
When we mention Personal Information in this Privacy Policy, we refer to both Device Information and Order Information.
How We Use Your Personal Information
We use your information to:
- process and fulfil orders,
- arrange shipping,
- send invoices and order confirmations,
- communicate with you,
- detect fraud or suspicious activity,
- improve website performance and customer experience,
- and provide updates, offers, or promotional content (only when aligned with your preferences).
We may also use analytics tools to understand customer behavior and optimize marketing campaigns.
Sharing Your Personal Information
We share limited information with trusted third-party services to operate our business effectively.
Shopify
Our online store is powered by Shopify. Learn more about Shopify’s privacy practices here:
Google Analytics
We use Google Analytics to understand website traffic and customer interactions.
Learn more here:
You can opt out of Google Analytics here:
We may also disclose information when required by law or to protect our legal rights.
Behavioural Advertising
We may use your information to show relevant advertisements and marketing communications.
You can manage your ad preferences here:
You can also opt out through:
Digital Advertising Alliance Opt-Out Portal
Do Not Track
Please note that our Site does not currently alter data collection practices when a “Do Not Track” browser signal is detected.
Your Rights
Depending on your location and applicable laws, you may have the right to:
- access your personal data,
- request corrections,
- request deletion of your information,
- or withdraw consent for certain data processing activities.
To exercise these rights, please contact us using the information below.
Data Retention
We retain your Order Information for our business records unless you request deletion of your personal information, subject to legal and operational requirements.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in:
- business operations,
- legal requirements,
- technology,
- or privacy practices.
Updated versions will be posted on this page.
Contact Us
If you have any questions about this Privacy Policy, your personal information, or wish to make a complaint, please contact us:
Email: support@auralith.co.in
Brand: Auralith — Find Your Aura ✨